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Customers, Not Cars Now Drive Auto Importer’s Strategy by SAP America, Inc.

January 31, 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.

(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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